In a former life as an engineer, marketing has always been considered a dirty word. Strange thing is that I’ve been doing it for a quite a while, and took the pandemic to realize that what I had been doing is considered marketing.
Insert your favorite, no duh, comment here.
The thing is that I’ve enjoyed writing for quite a while. Not so much for class, as my English teachers would attest. This included journalism from elementary school up until freshman year at the Purdue Exponent. However, it was always just a hobby.
As the Internet grew into its own, I continued to write either on ello or my own blog of CABNetworks. Never once thinking this was marketing.
It always seemed like something was missing. I had locked down my blogs to cut down on the spam. Then there was using platforms like LinkedIn and Twitter to try to promote the blogs a way to engage with others. However, my experience has shown that it is far easier to like something than to respond. Assuming you see it at all (my followers were few and direct connections plus the platforms de-emphasize links outside the ecosystem).
This is where I’ve toyed with the idea of going with a mailing list. A way to continue writing, but still allow for a more intimate engagement that doesn’t involve sharing your responses with the rest of the world.
This week I took the first steps with a focus on the tech side of M&A called Tech Diligence. I’m hopeful this will be a game changer for those who have suffered through failed integrations in the past and will be prepared for their next acquisition so it becomes a wild success. You can visit the sign-up page now or fill out the sign-up form below. Don’t worry, I’ll be cleaning it up over the next few weeks based on feedback.
It’ll be a little rough, but as the saying goes: imperfect action.